After employee survey results are presented does the so what question remain? Are results met with executive skepticism and employee doubt? Is it all turning to cynicism?
That shouldn’t be surprising. People just aren’t buying it anymore and for good reason. Most employee survey research is just junk science:
Interested in employee research that actually makes a difference? Voice of the Employee (VoE) is a research methodology designed to support evidence-based, employee driven change.
Converge Voice of the Employee (VoE) is based on the Voice of the Customer (VoC) methodology was first developed by Yoji Akao in conjunction with Quality Function Deployment (QFD) – a product and service design methodology. The intent was to embed concrete and clearly specified customer requirements directly into the design specifications of new products – VoC identifies customer requirements; QFD connects them with design specifications. The strategy worked perfectly.
Organizations like Toyota, Ford, Hewlett-Packard and Toshiba are abandoning traditional employee survey research in favour of Voice of the Employee (VoE). What’s behind the move?
“VoC is arguably the most critical driver to your customer experience strategy. It provides the essential intelligence of your customers’ interests, needs, and discontents. VoC is critical to the customer experience strategy and design because it provides an unbiased viewpoint of what each unique customer experience really is like and empowers organizations to take a more targeted approach on where to strategically invest.” (Accenture, A New Operating Model for Driving Customer Insight)
What matters to your people is the big question of employee research and Converge Voice of the Employee (VoE) gives you the answer, providing the intelligence essential to your employee experience strategy. VoE is different from traditional employee survey research because it gives you;
Converge VoE tells you what matters to your customers–what they value and does so in a manner that provides a comprehensive, three-dimensional picture with unequaled accuracy and reliability.
Voice of the Employee (VoE) represents a whole new world to the HR professional.
There is no better way to understand your employees and to respond to their needs and requirements. Replaces statistical significance tests with tests of material significance allows you to identify what actually matters to your employees and your business. Meaningful and sustainable strategies for change can be designed and implemented that will actually make a difference to the performance of people and the business. <Read more about VoE: A Whole New World for the HR Professional>
VoE can be far more comprehensive as well. Using data sources as diverse as formal employee surveys, employee call center data and the analysis of text on internal (and external) social media and web 2.0 sites, VoE provides feedback as you have never seen it before.
Converge Consulting Group’s Voice of the Employee is the only fully analytic employee research program available in Canada. We have been conducting Voice of the Employee and only VoE research for over twenty years. No one matches our experience, expertise or technology.
Nor is any program as comprehensive. Converge VoE maximizes the use of informational resources at your disposal, providing customer insights from front-line field personnel to customers posting on social media sites to feedback from formal customer surveys. If you would like to learn more about just how comprehensive your customer research can be , click here to read about Converge Voice of the Employee.
Converge’s Voice of the Employee model is based on The Shewart/Deming PDSA Cycle at the center of such technologies as Continuous Improvement, Lean and Six Sigma. This is not surprising. The PDSA Cycle is a model grounded in the scientific method, developed specifically for organizations where the goal of is not just to acquire knowledge, but to apply it for performance improvement.
Converge Voice of the Employee is an analytic research methodology designed to properly capture employee requirements for the specific purpose of driving change.
This differentiates VoE from other employee research methodologies such as polling, that are only capable of describing existing conditions. To stay alive, business must do more than describe conditions, it must change existing conditions to improve performance. <Read More on the Converge VoE Process>
Converge Consulting Group Inc. is a Calgary based consulting practice specializing in the application of evidenced-based methods to the problems of management. We have over 20 years of experience in working VoC methods, more than any other consulting company in Canada. Our work has been recognized by the International Journal of Quality and Reliability Management as a Global Best Practice.
Read More...